The Beauty Box: a Luxury Beauty Retailer Founded by Entrepreneur Regina Tseikhin Unites Quality, Sustainability, and Innovation in Beauty

The Beauty Box transforms the retail experience with cutting-edge beauty products and home accessories from diverse brands including Mason Pearson, Olivia Garden, Cosmedica, Kai, Baobab Collection, Cinema Secrets Pro Cosmetics, and Kiara Sky

Founded by Regina Tseikhin, The Beauty Box launched in 2005 as a high-end beauty supply and apothecary retailer in West Hollywood, CA specializing in up-and-coming brands. Tseikhin started expanding into online retail later that same year.

Tseikhin meticulously selects products in the US and Europe, ensuring quality, sustainability and innovation in every item offered. The luxury products include cosmetics, skincare, hair care, nail care, home accessories, and candles.

Beauty brands continuously choose to collaborate with Tseikhin to achieve growth in three distinct areas: brick-and-mortar, The Beauty Box website, and The Beauty Box Amazon account / Amazon Live. With the help of Tseikhin, brands are being transformed and promoted on Amazon through artistic videos, key words, and backend engineering she provides.

The Beauty Box

The Beauty Box sells over 50 brands including Mason Pearson, a London-based premium brand, renowned for its hand-crafted hairbrushes and combs designed to promote smoother and healthier-looking hair; Olivia Garden, a brand carrying cutting-edge hair brushes, shears, and salon tools used by industry professionals; Cosmedica, the leading skincare provider of cruelty-free, vegan products that combat all the most common skin care concerns; Baobab Collection, a luxury scented candles and home fragrances brand; Kai, a cruelty-free, vegan fragrance brand; Kiara Sky, a professional nail care brand that is also vegan and cruelty-free; and Cinema Secrets Pro Cosmetics, an award-winning cruelty-free and vegan makeup brand made with quality ingredients.

The Beauty Box‘s hero products include Mason Pearson’s Popular Mixture Hair Brush ($240); Olivia Garden’s Nanothermic Ceramic Round Brush ($28.95); Cosmedica’s Pure Hyaluronic Acid Serum ($23.95); Baobab Collection’s Vezo Andriva Max 24 Candle ($398); Kai’s Eau de Parfum ($80); Kiara Sky’s Beyond Pro Rechargeable Led Lamp Vol. Ii – Blue ($235); and Cinema Secrets Pro Cosmetics’ Professional Makeup Brush Cleaner, Vanilla 32 Oz ($45); Set kits are also available at Set kits are also available at

Today, Tseikhin remains proud of The Beauty Box’s ethos and success. “I am so pleased that we are a female-driven company with 90% of our employees being women. We came from starting a brick-and-mortar to expanding into a thriving online business, as well as becoming experts in Amazon sales for brands. I am truly so thankful,” says Tseikhin.

Tseikhin identifies as a shopper, mom, employer, and an entrepreneur. Ultimately, she has become a grower of brands by thinking outside the box. “I have always had an innovative mind. I constantly ask myself questions, such as, ‘How can I enhance the appeal of my items in order to attract more consumers?’ For instance, one of my strategies involves taking products originally presented as single items and transforming them into sets of three, offering them at discounted prices, and packaging them as gifts. This is always a win for me.”

About The Beauty Box

Founded in 2005 by Regina Tseikhin, The Beauty Box is a luxurious apothecary born from a passion for skincare and personal care. From Brick-and-Mortar to an online and Amazon Marketplace sensation, Tseikhin‘s commitment to quality and customer satisfaction remains unwavering. This female-owned and driven company offers top-tier cosmetics, skincare, haircare, nail care, home accessories, and candles, meticulously sourced from the US and Europe. With over 50 sought-after brands, The Beauty Box is the ultimate destination for those seeking the best in beauty and wellness.


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